BIBLIOTECA HORTICULTURA

BIBLIOTECA HORTICULTURA

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IPM ESSEN 2019

IPM ESSEN 2019

Essen (Alemania)

Contacto: Andrea Hölker T.: +49 (0)201 72 44-512 / andrea.hoelker@messe-essen.de

The fruit, vegetables and herbs days at ipm essen 2019 focus on young, urban target groups. Experts from Practice Pass on Their Knowledge to the Producers and the Trade.

Above all, the young, urban (and mostly also affluent) purchasers want healthy, sustainable and regional products. This new customer generation is increasingly bringing different requirements to the green sector.

But how should the producers and the trade best serve this target group which is becoming ever more important? Answers to this will be given by experts in the Speakers' Corner of the IPM Discovery Centre at IPM ESSEN on the Fruit, Vegetables and Herbs Days on January 24 and 25, 2019.